The time lease of City poster panels is progressing in accordance with the Calendar of showing: 10 and 11 day periods in city communes, 7 day periods in other communes.
The possibility of selecting advertising periods twice a week enables the clients an optimal term adjustment of the advertising campaign with other media, (marketing) campaigns limited by time and other defined events.
Poster panels in city communes are divided into blocks and the periods of showing into decades.
A decade is a 10 or 11 day period. A calendar year is divided to 35 periods - decades, which are alternating in 10 and 11 day shifts throughout the year. This way it is possible to order poster placing campaigns every Tuesday and Friday. Decades, placing on Tuesday, last 10 days and those placing on Friday last 11 days.
What is a block? All City® poster panels are distributed in three concluded wholes of locations. These wholes are named blocks and are mutually equivalent.
Every Monday, term duration: 7 days (until Sunday).
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