Plaktivat #16: Adolescents’ distress

TAM-TAM Institute, in collaboration with the Slovenian Association of Friends of Youth and TOM Phone, is launching an international socially responsible poster contest to encourage young people to speak out about their distress.

Conceptual design and implementation: TAM-TAM INSTITUTE
Participants: Slovenian Association of Friends of Youth / TOM phone
Medium: TAM-TAM city posters
Deadline for applications: 17 November 2023
Project: Plaktivat 16 – Adolescents’ distress

Plaktivat is an international socially responsible contest, an activator of social awareness, inviting people to create urban posters and encouraging positive social change. The contest, which started in 2015, is now held once a year and open to designers and design teams from around the world. Students can also enter the Fresh Blood category at the same time. Entries are judged by two expert juries of internationally renowned creatives and designers.

Challenges faced by youth have become increasingly serious and worrisome in recent years, accompanied by a pervasive silence as the data reveals that 40% of young people do not confide in anyone about their problems. Problems left unaddressed can lead to a gradual deterioration in mental health and interpersonal relationships. The central focus of this creative challenge is to promote dialogue, which may indeed be the most difficult, yet a very important first step in addressing these struggles.

The nationwide “TOM travels and visits children” campaign asked pupils to tell them which topics they dare not or cannot talk about with their parents or other adults. Among over 10,000 anonymous accounts, just 5% of pupils said they had no problems or were able to share and solve their problems with their parents. The remaining 95% of pupils’ accounts show that they cannot confide in their parents about their problems or do not dare to talk to them regarding what is bothering them. Young people are hindered in seeking help by the feelings of loneliness, shame, and fear of negative reactions from their social network, peers, and community, as well as doubts about the effectiveness of mental health professionals.

Growing up is a sensitive and vulnerable time during which young people are confronted with many choices, challenges and influences that often make them feel vulnerable, confused, sad, angry and even lost. This means every child and young person needs an opportunity to talk about their distress in a relaxed way.



17 November 2023 by 24:00. Entry is free of charge.


The call is open to all graphic designers, whether individuals, freelancers, students or pupils, agencies or legal entities wishing to co-create a shared living space. The call for applications pays special attention to students who will compete in the “Fresh Blood” category, where a winner will also be announced. All entrants who indicate “student status” on their entry form will be automatically entered in this category.


The jury will select a winning poster from all the entries, which will be printed and publicly displayed at 500 TAM-TAM poster sites across Slovenia. It will be entered into the competition sections of the Slovenian Advertising Festival – SOF and the Biennial of Slovenian Design – Brumen. The winner will receive the MEGAFON Plaktivat and the winner’s plaque, the finalists will receive a silver plaque, and all qualified runners-up will receive an e-plaque of participation awarded by the Plaktivat organiser, the TAM-TAM Institute.


The 7-member jury is composed of:

Peter Zabret, Copywriter, Pristop – Chair of the Jury
Julija Somrak, Creative Director, DROM Agency
David Fartek, Creative Director, ArnoldVuga
Nina Vrhovec, Illustrator and Designer, Multipraktik Studio
Špela Drašlar, Creative Director, Saatchi&Saatchi
Anja Delbello, Designer Studio AA
Tomaž Drozg, TAM-TAM


The jury will select the winning poster from all the student entries, which will be printed and publicly displayed at 20 TAM-TAM poster sites across Slovenia. The winner will be entitled to free entry to the next SOF – Slovenian Advertising Festival. The winner will be guaranteed media exposure. The winner and finalists receive the Plaktivat plaque “Fresh Blood”, awarded by the organiser, the TAM-TAM Institute.


Tomato Košir, Designer – Chair of the “Fresh Blood” Jury
Sara Sešlar Naraks, DROM Agency
Lucija Rosc, Visual Artist
Gašper Uršič, Studio Kruh
Mina Fina, Grupa Ee


The winner and the finalists will be announced at the beginning of January 2024 on the TAM-TAM website and social media and via TAM-TAM/Plaktivat newsletter subscribers’ addresses. All participants will be notified of the results by email. Sign up to receive news about Plaktivat and other design contests here.


Entry to the contest is only possible via the e-entry form, which is the starting point for all participants. >>

Before applying, please read the terms and conditions of participation and technical requirements in detail.


  • An entrant may submit a maximum of 3 entries, and must complete a new entry form for each poster. In case an entrant submits a series of several posters that form a coherent whole, the posters must be submitted together as one document and a single entry.
  • Entries are limited to works that have been created specifically for the Plaktivat contest and not been used in any other advertising campaign or entered in another contest.
  • Works that do not comply with the content and technical requirements of the call will be excluded.


  • The creative solution must follow the creative brief (see Attachment 1) and be created for the TAM-TAM city poster format.
  • The poster should be designed with the idea of being noticeable, readable and communicable in the multitude of visual stimuli encountered on the street.
  • The creative solution should incorporate the prescribed corporate image of the PLACTIVAT project, i.e., a pre-prepared base with a footer and logos (see Attachment 2).
  • The graphic files attached to the entry form should be formatted according to the file preparation guidelines as defined in the design guidelines (see Attachment 2). Each file should be submitted in two versions, i.e., pdf (print-ready) and jpg (unsigned by the authors, adapted for judging).
  • Due to the Public Use of the Slovenian Language Act (Articles 22 and 23), the text on the city poster placed in a public space must be written in Slovenian or the Slovenian version must not be less prominent than the foreign language version. The contest is open to works containing text in a foreign language, but the author undertakes, in the event of winning the contest and the subsequent publication of the poster in the Slovenian public space, to translate the work into Slovenian or to provide an open file for the purposes of translation, which will be provided by the TAM-TAM Institute.


By submitting a work to the call for entries, the authors and participants of the call for entries agree to retain the moral copyrights in their works and that their submitted works may be used in any presentations of the PLAKTIVAT project (on the Internet, at conferences, lectures, promotional events and materials, and other publications within the framework of the PLAKTIVAT project), in the DASP – the digital archive of Slovenian posters (in the process of being created), and that the material copyrights is vested non-exclusively in the caller for entries. The authors of posters also agree to the possible publication of their names and posters in the media.


For more information and assistance with entry, please contact us at


Attachment 1: Creative brief
Attachment 2: Graphic elements and design guidelines
Attachment 3: Entry form
Attachment 4: Evaluation Rules