With our attention glued to our screens, hasty lifestyles, and media’s oversimplified representation of the world, the voice of books is often drowned out. However, if we allow ourselves to be seduced by books, they can bring much beauty to our lives and help us combat the absurdities of everyday life.

Book reading enables us to enter other worlds and retreat from our own; it opens our minds and helps us master our thoughts and language. It fosters autonomous critical thinking, leads to greater mutual understanding and tolerance of differences. Reading leads us to generally reflect on the world and take an active role in it. It incites vibrancy of thought resulting in our active participation in society. Reading plays an important part in the healthy future of our society and the individual.

Today, book reading is increasingly perceived as a (school) obligation. Books are a source of guilty conscience to those who don’t read or those who read less then they themselves or others would like. Parents and teachers encourage children to read books but don’t make enough of an effort to address them by setting an example.

These days, when we are dominated by noise, disturbance, scattered thoughts, and lack of concentration, reading books can be a struggle, which demands us to make an effort and take a break physically. Yet those readers who reach for more demanding texts are rewarded with the capacity for abstract comprehension of the world, reflection on new messages, issues, and relationships as well as learning how to tackle them.

Though there is much talk about the consequences of poor reading culture and the positive effects book reading has on our society, little is said about the pleasure and added value book reading lends us personally as well as in a wider social context.

THE OBJECT AND AIM OF THE COMPETITION:

The goal of this communication is to remind people that book reading is a forgotten pleasure. We want the people to let themselves be swept away by books again and experience them as an exceptionally beautiful and important part of everyday life.

WHO CAN PARTICIPATE:

Participation in the competition is free of charge. The competition is open to all creators, individuals as well as agencies and companies, who want to help create our common living environment. By submitting their work to the competition, the artists agree to all of the competition’s provisions; i.e. those clearly stated in the competition documentation, as well as those which can be reasonably deduced.

AWARDS:

-The winning poster will be printed and published on 500 TAM-TAM city posters across Slovenia,
-It will be automatically entered in the competitions of the Slovenian Advertising Festival SOF and the Brumen biennial of Slovenian Design,
-The winner receives Plaktivat’s MEGAFON and a winning plaque,
-All participants receive a plaque commemorating their participation, awarded by the organizer of Plaktivat, TAM-TAM.

The jury reserves the right to select two or more winning creative solutions.

Results will be published at the end of June 2018 at www.facebook.com/plakatiranje and https://twitter.com/TamTamSLO.

DEADLINES AND ADDITIONAL INFORMATION

The competition officially begins when the call is disseminated via email and published at www.facebook.com/plakatiranje and https://twitter.com/TamTamSLO as well as through other institutions.

The deadline for the submission of posters is midnight, 22 June 2018. All submissions received by the deadline will be considered. For additional information regarding the competition you can write to plaktivat@tam-tam.si until and including 15 June 2018.

JURY:

The jury consists of the following seven members:

– Robert Bohinec – Futura DDB — chairman of the jury,
– Petja Montanez – Publicis,
– Gregor Žakelj — VBG,
– Kristijan Andoljšek — Innovatif,
– Blaž Kocjančič – Internavti,
– Tina Popovič — Divja misel,
– Blaž Gregorin – TAM-TAM.

CRITERIA FOR ASSESSMENT:

– Technical suitability (Competition requirements)
– Taking into account the specifics of TAM-TAM billboards
– Originality
– Innovative approach
– Communication clarity
– Positivity of the message

The Rules on the Work of the Commission shall be published at http://tam-tam.si/plaktivat10eng/.

COMPETITION DOCUMENTATION:

Your creative solution must fit the format of TAM-TAM billboard posters. Take note that the posters are located outside in the streets and design your poster accordingly, so that it will be legible and communicate its message well in the multitude of visual stimuli of the street environment. Consider that billboard posters are usually initially noticed from a distance of a few metres (we only get up-close later) — think about how to grab attention and how much text a billboard can take etc. In line with articles 22 and 23 of the Public Use of the Slovene Language Act, any text in a public environment must be in Slovene or alternatively the Slovene version must not be less prominent than the text in a foreign language. We are available for help with translation on plaktivat@tam-tam.si.

The poster must also be in line with PLAKTIVAT’s visual identity, and include PLAKTIVAT’s pre-prepared logos in the designated manner (Appendix: Graphic elements for the competition, instruction on preparing files).

Appended files:
– Graphic elements for the competition, instruction on preparing files,
– Communication brief for the designing of the poster,
– The rules on the work of the jury.

All documentation is accessible at: tam-tam.si/plaktivat10eng/.

APPLICATION DOCUMENTATION:

The submission of designed posters counts as application to the competition, and is only completed when submitted electronically by email to: plaktivat@tam-tam.si with the subject “Competition — PLAKTIVAT 10 — title or code of your poster”.

Email must include:

– File of the print-ready poster in PDF format (with PLAKTIVAT’s visual identity, and include PLAKTIVAT’s pre-prepared logos in the designated manner and name of designer),
– A version of the poster in JPG format without the author’s signature (to ensure anonymity during consideration — see appendix — instructions — the consideration process),
– The title or code of the poster,
– Name and Surname of the applicant or applicants — including addresses and phone numbers (in case the applicant is a group — include a list of members with addresses …),
– A declaration of authorship of the poster.

*The winning applicant commits to providing a translation of their work into Slovene or supplying an editable file for the demands of said translation into Slovene. For help with the translation, please contact us on plaktivat@tam-tam.si.

One applicant may submit several posters.

COPYRIGHT:

Authors and participants in the competition retain their moral copyright and agree that their submitted works may be used for any potential showcases run by the PLAKTIVAT project (online, at conferences, lectures, promotional events, materials and other publications in the scope of the PLAKTIVAT project). The authors of the posters agree to any potential publication of their names and works in the media.

Tender documentation and files:

Creative brief
Graphic elements and guidelines