Plaktivat #17: Hello, culture

TAM-TAM Institute is launching an international socially responsible poster contest with the aim of highlighting the positive impact of culture on society and the individual.

Conceptual design and implementation: TAM-TAM INSTITUTE
Medium: TAM-TAM city posters
Deadline for applications: 22 November 2024
Project: Plaktivat 17 – Hello, culture


Plaktivat is an international socially responsible contest, an activator of social awareness, inviting people to create urban posters and encouraging positive social change. The contest, which started in 2015, is now held once a year and open to designers and design teams from around the world. Students can also enter the Fresh Blood category at the same time. Entries are judged by two expert juries of internationally renowned creatives and designers.


The historical significance of culture as a building block of Slovenian identity is in the eyes of the public predominantly commemorated on 8 February, Slovenia’s cultural holiday. The latter should be the highlight of the happening and not the only contact of the general public with culture.

Society’s relationship to culture starts within ourselves. By discovering it, we also get to know ourselves. It challenges us to approach less pleasant subjects, and thus to form and sometimes even reshape our personal opinions. As a result, it helps us to better express our own feelings, which is also extremely important for establishing new and strengthening existing interpersonal bonds. The latter is not only an individual experience – culture also powers the heartbeat of our shared understanding of the world and values, and translates it into socially acceptable norms in all spheres of public space.

Awareness of the importance of culture is declining and in a few years’ time, this may be reflected in a lack of many of the positive qualities of society, such as compassion and acceptance of diversity. One of the most important indicators is a survey on the decline in the number of cultural events and visitor numbers in Slovenia, which still does not reach the pre-epidemic figures, although even before that, the situation was far from perfect. In 2023, 24,154 events were staged on the stages of Slovenian cultural institutions. More than 3.9 million visitors, or 12% fewer than in 2019, saw them in person.

E-APPLICATION FORM >>

DEADLINE FOR THE SUBMISSION OF WORKS

22 November 2024 by 24:00. Entry is free of charge.

WHO CAN PARTICIPATE

The call is open to all graphic designers, whether individuals, freelancers, students or pupils, agencies or legal entities wishing to co-create a shared living space. The call for applications pays special attention to students who will compete in the “Fresh Blood” category, where a winner will also be announced. All entrants who indicate “student status” on their entry form will be automatically entered in this category.

THE “PLAKTIVAT” AWARDS

The jury will select a winning poster from all the entries, which will be printed and publicly displayed at 500 TAM-TAM poster sites across Slovenia. It will be entered into the competition sections of the Slovenian Advertising Festival – SOF and the Biennial of Slovenian Design – Brumen. The winner will receive the MEGAFON Plaktivat and the winner’s plaque, the finalists will receive a silver plaque, and all qualified runners-up will receive an e-plaque of participation awarded by the Plaktivat organiser, the TAM-TAM Institute.

THE “PLAKTIVAT” JURY

The 7-member jury is composed of:

Peter Zabret, Creative Director, Internavti – Chair of the Jury
Julija Somrak, Creative Director, DROM Agency
David Fartek, Creative Director, ArnoldVuga
Nina Vrhovec, Illustrator and Designer, Multipraktik Studio
Špela Drašlar, Creative Director, Saatchi&Saatchi
Aljaž Vesel, Designer Studio AA
Tomaž Drozg, TAM-TAM

“FRESH BLOOD” AWARDS

The jury will select the winning poster from all the student entries, which will be printed and publicly displayed at 20 TAM-TAM poster sites across Slovenia. The winner will be entitled to free entry to the next SOF – Slovenian Advertising Festival. The winner will be guaranteed media exposure. The winner and finalists receive the Plaktivat plaque “Fresh Blood”, awarded by the organiser, the TAM-TAM Institute.

THE “FRESH BLOOD” JURY

Tomato Košir, Designer – Chair of the “Fresh Blood” Jury
Sara Sešlar Naraks, DROM Agency
Lucija Rosc, Visual Artist
Gašper Uršič, Ginetta
Mina Fina, Grupa Ee

ANNOUNCEMENT OF THE WINNER

The winner and the finalists will be announced at the beginning of January 2025 on the TAM-TAM website and social media and via TAM-TAM/Plaktivat newsletter subscribers’ addresses. All participants will be notified of the results by email. Sign up to receive news about Plaktivat and other design contests here.

TO ENTER THE CONTEST

Entry to the contest is only possible via the e-entry form, which is the starting point for all participants. >>

Before applying, please read the terms and conditions of participation and technical requirements in detail.

TERMS AND CONDITIONS OF PARTICIPATION

  • An entrant may submit a maximum of 3 entries, and must complete a new entry form for each poster. In case an entrant submits a series of several posters that form a coherent whole, the posters must be submitted together as one document and a single entry.
  • Entries are limited to works that have been created specifically for the Plaktivat contest and not been used in any other advertising campaign or entered in another contest.
  • Works that do not comply with the content and technical requirements of the call will be excluded.

TECHNICAL REQUIREMENTS

  • The creative solution must follow the creative brief (see Attachment 1) and be created for the TAM-TAM city poster format.
  • The poster should be designed with the idea of being noticeable, readable and communicable in the multitude of visual stimuli encountered on the street.
  • The creative solution should incorporate the prescribed corporate image of the PLAKTIVAT project, i.e., a pre-prepared base with a footer and logos (see Attachment 2).
  • The graphic files attached to the entry form should be formatted according to the file preparation guidelines as defined in the design guidelines (see Attachment 2). Each file should be submitted in two versions, i.e., pdf (print-ready) and jpg (unsigned by the authors, adapted for judging).
  • Due to the Public Use of the Slovenian Language Act (Articles 22 and 23), the text on the city poster placed in a public space must be written in Slovenian or the Slovenian version must not be less prominent than the foreign language version. The contest is open to works containing text in a foreign language, but the author undertakes, in the event of winning the contest and the subsequent publication of the poster in the Slovenian public space, to translate the work into Slovenian or to provide an open file for the purposes of translation, which will be provided by the TAM-TAM Institute.

COPYRIGHTS

By submitting a work to the call for entries, the authors and participants of the call for entries agree to retain the moral copyrights in their works and that their submitted works may be used in any presentations of the PLAKTIVAT project (on the Internet, at conferences, lectures, promotional events and materials, and other publications within the framework of the PLAKTIVAT project), in the DASP – the digital archive of Slovenian posters (in the process of being created), and that the material copyrights is vested non-exclusively in the caller for entries. The authors of posters also agree to the possible publication of their names and posters in the media.

INFORMATION

For more information and assistance with entry, please contact us at plaktivat@tam-tam.si.

ATTACHMENTS

Attachment 1: Creative brief
Attachment 2: Graphic elements and guidelines
Attachment 3: Entry form
Attachment 4: Evaluation rules