Another year, another Plaktivat. This time we’re turning the spotlight on fashion caught in the loop of speed – and on creativity that knows how to press pause. With this year’s theme, we invite you to reflect on our relationship with clothing, the environment and the values fashion represents. We’re looking for city posters that awaken a sense of value and bring fashion back to where it belongs: as an expression of identity, not consumption.

Organizer: TAM-TAM d.o.o.
Concept and execution: TAM-TAM Institute
Medium: TAM-TAM city posters
Project: Plaktivat #18 – Fast Fashion

Deadline for application: 27 November 2025 (Midnight). Participation is free.

Plaktivat is an international socially responsible competition and an activator of social awareness, inviting the creation of city posters and encouraging positive shifts in society. The competition is held once a year and is intended for designers and design groups from all over the world. Students may also participate in the »Fresh Blood« category. Submitted works are evaluated by professional juries, composed of internationally recognized creatives and designers.

Fast fashion refers to clothing that is produced quickly and cheaply, imitating the latest trends and frequently rotating on store shelves. This system is based on mass production, low prices, and short wear cycles. Brands create a constant flow of new collections that encourage impulsive buying and a “ throwaway ” culture. As a result, fashion loses its original role of expressing identity and becomes a disposable consumer good with a very short lifespan.

Behind every cheap garment lies a high price paid by people and the planet.The fast fashion industry generates enormous amounts of CO₂ emissions, waste, and polluted water, exploits workers (mostly women in developing countries), promotes irresponsible consumption, and erodes our sense of the true value of clothing. The result is a culture where fashion is no longer an expression of personality, but a consumer habit with destructive consequences.

CREATIVE CHALLENGE

The city poster should inspire a concrete change in individual behavior towards more sustainable clothing consumption at a time when fast fashion advertisements surround us everywhere and clothing is extremely affordable.

Terms and Conditions

WHO CAN PARTICIPATE

The call is open to all graphic creators – individuals, independent designers, students, high school students, as well as agencies or legal entities wishing to co-create the shared living environment. Special attention is given to students who will compete in the »Fresh Blood« category, where a separate winner will also be announced. All works submitted by entrants who indicate “student / high school student status” in the application will be automatically placed in this category.

THE “PLAKTIVAT” AWARDS

The jury will select a winning poster from all the entries, which will be printed and publicly displayed at 500 TAM-TAM poster sites across Slovenia. It will be entered into the competition sections of the Slovenian Advertising Festival – SOF and the Biennial of Slovenian Design – Brumen. The winner will receive the MEGAFON Plaktivat and the winner’s plaque, the finalists will receive a silver plaque, and all qualified runners-up will receive an e-plaque of participation awarded by the Plaktivat organiser, the TAM-TAM d.o.o.

THE “PLAKTIVAT” JURY

The 7-member jury is composed of:

Peter Zabret, Creative Director, Internavti – Chair of the Jury
Julija Somrak, Creative Director, DROM Agency
David Fartek, Creative Director, ArnoldVuga
Nina Vrhovec, Illustrator and Designer, Multipraktik Studio
Špela Drašlar, Creative Director, Saatchi&Saatchi
Anja Delbello, Designer Studio AA
Tomaž Drozg, TAM-TAM

»FRESH BLOOD« AWARDS

The student jury will select one winning poster, which will be printed and publicly displayed on 20 TAM-TAM poster sites across Slovenia.
The winner receives a registration fee for the next Slovenian Advertising Festival (SOF) and will be given media exposure.
The winner and finalists receive the Plaktivat “Fresh Blood” plaque awarded by the organizer TAM-TAM d.o.o.

THE »FRESH BLOOD« JURY

Tomato Košir, Designer – Jury President
Sara Sešlar Naraks, DROM agency
Lucija Rosc, Visual Artist
Gašper Uršič, Ginetta
Mina Fina, Grupa Ee

ANNOUNCEMENT OF THE WINNER

The winner and the finalists will be announced at the beginning of January 2026 on the TAM-TAM website and social media and via TAM-TAM/Plaktivat newsletter subscribers’ addresses. All participants will be notified of the results by email. Sign up to receive news about Plaktivat and other design contests here.

HOW TO APPLY

Entry to the contest is only possible via the e-entry form, which is the starting point for all participants. >>

Before applying, please read the terms and conditions of participation and technical requirements in detail.

TERMS OF PARTICIPATION

Each participant may submit up to 3 entries; a new entry form must be completed for each poster. If submitting a series of posters forming a coherent whole, they should be submitted together as one document and one entry.
Only works created specifically for this competition may be submitted. Works previously used in advertising campaigns or submitted to other competitions are not eligible.
Works that do not meet the content or technical requirements will be disqualified.

TECHNICAL REQUIREMENTS

The creative solution must follow the creative brief (see Attachment 1) and be designed for TAM-TAM city poster format.
The poster must be noticeable, readable, and communicative in a visually saturated urban environment.
The prescribed Plaktivat visual identity (project footer and logos) must be included (see Appendix 2).
Files must follow the file preparation instructions (see Attachment 2).
Each submission must include:
PDF (print-ready)
JPG (without author signatures, prepared for jury evaluation)
Maximum file size per file: 20 MB.
Due to the Slovenian Language Act (Articles 22 and 23), text on posters displayed in public space must be in Slovenian, or the Slovenian version must not be visually less prominent than the foreign-language version. Works with foreign-language text may be submitted, but the author agrees to provide a Slovenian version upon winning (or provide an editable file for translation handled by TAM-TAM).
If AI tools are used, this must be indicated on the poster next to the authorship information.

COPYRIGHT

By submitting a work, the participant guarantees that the submitted work is their original authorship and that they hold all material rights.

Moral rights remain with the author.

Specific material rights are transferred exclusively to the organizer, including:

Right of reproduction in unlimited quantity and formats, including digital formats.
Right of distribution in all forms, paid or unpaid, including import/export.
Right of rental or lending.
All other material rights necessary for use of the work.

The organizer acquires the right to use the submitted works for the full duration of copyright protection worldwide, in all existing and future media and channels, including within DASP – Digital Archive of Slovenian Posters.

The participant is not entitled to additional compensation beyond what is stated.

LIABILITY

Participants enter the competition at their own risk. The organizer assumes no responsibility for any consequences arising from participation or use of the award.

PERSONAL DATA PROTECTION

The organizer, as data controller, will process personal data exclusively for purposes of conducting the competition, in accordance with applicable data protection law.

Data collected:

From participants: name, surname, email, phone number
From winner: name, surname, email, postal address (for prize delivery)

Participants may request access, deletion, restriction of processing, data portability, or lodge complaints with the Information Commissioner of the Republic of Slovenia.

For questions: plaktivat@tam-tam.si

INFORMATION

For additional information or assistance, contact: plaktivat@tam-tam.si

ATTACHMENTS

Attachment 1: Creative brief
Attachment 2: Graphic elements and guidelines
Attachment 3: Entry form
Attachment 4: Evaluation rules

Plaktivat is a project by TAM-TAM, run by the TAM-TAM Institute.